Personalisation
Use what you know, and nothing you do not.
Merge tags come from your own contact schema, so anything you can store you can put in an email. What happens when the value is missing is the interesting part.
Two namespaces, and only two
Tags are generated from your actual schema, so the picker can never offer you something that does not exist.
- contact
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{{contact.first_name}}Name, email, and every custom attribute you have defined.
- brand
-
{{brand.name}}Who the mail is from: name, legal name, postal address, website.
A missing value skips the recipient.
If a campaign says {{contact.first_name}} and a contact has no first name, they are not sent it, and it does not count against your plan. "Hi ," is visibly broken, "Hi {{contact.first_name}}," is embarrassing, and "Hi there," quietly pretends you know them. Skipping is the only option that does neither.
You see who would be skipped, before you send
The preview counts the recipients missing each tag and names them. Fill the gap, or drop the tag, or send to them separately. What you do not do is find out afterwards.
Try ZevCampaign for 14 days
No card to start. Pick a plan before the trial ends and nothing pauses; your contacts, campaigns and reports carry straight on.
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